by Ron Miller

Box’s Latest Vertical Package Focuses On Financial Services

Box has taken a vertical approach to the market since announcing Box for Industries last Fall at the BoxWorks conference. This morning it introduced its latest, financial services, but it could face challenge selling Wall Street on the cloud. http://tcrn.ch/181QNPx

Photo Credit: THENAILS/FLICKR UNDER A CC BY 2.0 LICENSE

MobileIron Wants To Be Your Cloud Content Security Umbrella

MobileIron wants to make it easier for employees to use even unsanctioned cloud storage services by giving IT the ability to set document level security regardless of the service. http://tcrn.ch/16yo4lp 

Photo Credit: EDD PRINCE/FLICKR UNDER A CC BY 2.0 LICENSE

Box Has Always Been About Reshaping Enterprise Software

Box made a decision several years ago to transform from consumer online storage to a cloud content management platform. On the eve its long awaited IPO, many people still mistakenly lump the company with online storage and enterprise sync and share, missing the point of what the company actually does. http://tcrn.ch/1CGvuwC

Photo courtesy of Box.

British Serious Fraud Office Drops Autonomy Accounting Inquiry, US Investigation Continues

From the start, the Autonomy sale to HP back in 2011 has been a technology soap opera with big companies, big egos and big money involved. Today Autonomy got a small victory with the British Serious Fraud Office ended its investigation. But this is far from over. http://tcrn.ch/1KVBnfh

Photo Credit: CanStockPhoto (c)

Dropbox Makes Another Nod Toward Business, But It Might Not Be Enough Yet

Dropbox made a major business announcement today, but that doesn't mean it's necessarily ready for the enterprise. It was a step forward, but it's going to need to do more than that to convince skeptical IT pros.  http://tcrn.ch/R3ApWY

Photo Credit: Ian Lamont on Flickr.

Netflix might have mastered content for an audience of one

Every marketer and publisher has longed for the day when they could slice and dice their content repository to the point, they could produce a unique view of the content based on what they know about the customer, what some have called an audience of one. Netflix has achieved this goal and if they can do it, so can you --if you really want to. http://bit.ly/1gqpwaq

Photo Credit: CanStockPhoto

Box CEO Aaron Levie: Our future is as a platform, not a storage service

At South by South West this morning, Box CEO Aaron Levie predicted a future in which the generic Box app, which is the most popular use of the service now, would take a back seat to custom apps built on top of the Box platform to meet the needs of specific verticals and individual services. http://bit.ly/Pl0jF3

Photo Credit: Ron Miller

Apple's next big thing could be content

In spite of a record shattering quarter in which Apple sold more iphones and iPads than ever before, their year over year profits remained flat, proving it's going to be hard to continue to grow profits over time relying on hardware. The way out could be content, which it turns out, really is king. http://bit.ly/NCMYXO

Photo Credit: CanStockPhoto

The ugliest side of personalization

We have all heard the party line on Customer Experience Management. It allows you deliver the most meaningful content to your customers, but while we gather all this information on our customers, sometimes, it doesn't go as planned -and it's not pretty when we see the ugly underside of personalization. http://bit.ly/1evEZkW

Photo Credit: CanStockPhoto

DRM has always been a horrible idea

For years, the reaction of big entertainment to internet disruption has been to to restrict and punish its customers with digital rights management. It always seemed counterproductive to fight the internet and their own customers, and evidence is mounting that DRM was never a very good idea. My latest on Computerworld.http://bit.ly/1fgLoCL

Photo Credit: CanStockPhoto