My partner Julie Roads wrote a wonderful blog post recently about observing her sister-in-law running the Boston Marathon. As we approach the end of April, I feel like I've run a marathon and when I look back it's no wonder:
I published two eBooks of collected works. I have a 3rd, written with Julie Roads (all original material), which we are hoping to release this week.
ahh thanks....twitter...better than google? it' like "ask the audience" lifeline.
That got me thinking a bit. I opened up Evernote, chose my Blog Ideas notebook and copied and pasted Yorn's Tweet into the notebook. I jotted a few notes and left it at that.
A few minutes later my daughter texted me that she needed a ride, so I hopped in the car and began driving and that idea I jotted down began percolating. I imagined myself at a party with Eric Schmidt suggesting he buy Twitter and I began formulating the opening of my blog post.
When I arrived at my destination, I pulled out my iPhone, opened the Evernote app, chose voice note and recorded the beginnings of my opening so I wouldn't forget. I came home and later that night just before I was going to go to bed, I opened Evernote (which had since synced with my iPhone app), listened to my recording and had to write the post right then and there.
I opened Google Docs, began writing and about a half hour later I had the post written. It took some tweaking before I opened my DaniWeb CMS this morning and copied it and pasted it in, formatted it, added some links and published it. In fact, the original title was "Here's Why Google Should Buy Twitter," but I didn't think that truly captured the essence of the piece, so I changed it just before publishing.
Ideas can come from anywhere. This one came from a simple Tweet that got me thinking.
Last week I opened my Feedburner account to check the daily traffic statistics for my by Ron Miller blog. There was a link at the top of the page encouraging me to transfer my Feedburner account, which Google had purchased back in 2007, to my Google account. Seemed like a sensible thing to do since I have all my Google services under a single sign-on except Feedburner. It turned out it was a terrible idea...
With much fanfare Sun announced its new JavaFX platform yesterday, but curiously in a video introducing the platform, Sun CEO Jonathan Schwartz, made the browser the enemy of content owners, and set up JavaFX as the platform to give developers and content owners direct access to users. I'm not sure I agree with his basic premise. Read the full story on DaniWeb.
Web 2.0 has always been about giving the individual the power to publish without having to beg a media company for access. From blogs to podcasts to services like YouTube ordinary (and extraordinary) citizens have been able to publish their work for the world to see. Now Flixwagon lets you broadcast live from your cell phone... Read the full story on DaniWeb.
More than three years after Tim O'Reilly coined the term Web 2.0, many companies still don't understand how Web 2.0 applies to their business or how to use Web 2.0 tools effectively in an enterprise to communicate with internal and external audiences. Now, two new products hope to fill that void with out-of-the-box Web 2.0 functionality: Alfresco Enterprise 3 and Open Text Red Dot Web Solutions Suite.
I've been working hard lately building my personal brand. I'm active on Twitter. I've been trying to add comments to blogs. I've been Digging and Stumbling and Furling as fast as my fingers can type. Facebook? Oh yea, I'm there. LinkedIn? You betcha I even started a LinkedIn Group to publicize my work. So far I'm the only member (and I already know about everything I write), but it's all about the effort, right?
My personal brand is blossoming - I'm sure of it - but it might be at the expense of my personal productivity, which frankly feels...counter-productive. I'm finding personal brand building is hard work. You can spend countless hours in a day building your brand, hours I might add that could be spent on billable work, all in the interest of building interest about that work (which as I might have mentioned I'm not doing because I'm busy building my personal brand).
It's a conundrum, really. How does one get the word out about their work? Ask any expert. Ask my friend and best selling author, David Meerman Scott and I can tell you what David would say. He would say to get on Twitter and Facebook and do all the things I've been doing. I know. I asked him.
What David failed to tell me was how much time it takes to be a social networking butterfly. And it's wearing me out. I need some social networking down time. I only have so many hours in the day and I need to ask myself is my personal brand worth more than my professional productivity?
In the end, you have to work first and network second, but you really need to be doing both. You just need to find a balance, something I'm finding very difficult to do. Oh, Oh...was that beep Twhirl telling me I've got more Tweets? Could be a networking opportunity. You see? It never ends.
I'm on vacation right now in Germany, and I thought I could watch some American TV here on my PC. But I've learned that US sites consistently block their TV shows outside the US, a practice I find more than a bit curious.
She wrote faithfully home to mama
"Now mama don't you worry none"
From small things, mama
Big things one day come ~Bruce Springsteen, From Small Things
I learned on Friday in John Blossom's blog that Rafat Ali's publishing company, ContentNext, publishers of paidcontent.org (among others) was sold to Guardian News and Media in a deal reportedly worth a whopping $30M.
I have to admit I was excited for Rafat when I read this news because I first met him way back in 2003 at the first business blogging conference in Boston. At the time, he was just starting PaidContent.org and our conversation stimulated me to start blogging at at at time when most people had never heard of the concept. Today I'm writing post number 731 in this blog and it all began with that simple conversation. Here's what I wrote in that first entry called So it Begins:
While at the conference, I met Rafat Ali, owner, publisher, editor and chief bottle washer at paidcontent.org.
Rafat is the prototypical blog publisher. Working alone in his
apartment, he produces meaningful news on the paid content industry, an
area I also cover extensively as a freelancer working for EContent Magazine.
Rafat has freed himself from the constraints of typical corporate
publishing by creating a publication where he is only answerable to
himself and his readers. He has managed to cobble together a living in
this fashion using the old-fashioned advertising model. I greatly
admire his approach.
The event was sponsored by Jupiter Media and it was a really
interesting time because blogs were at that time just beginning to be
recognized as a business tool and there was an tangible tension in
the room between the original bloggers who saw blogging as their personal sandbox and the new breed of business
people like Rafat who were attempting to monetize the medium.
Well here we are just over five years later and Rafat has built his publishing company into a legitimate publishing force and for that, his company was purchased for a hefty sum on Friday. I'm really happy for him, but I'm also happy to see that, as Blossom pointed out in his piece, how far this type of publishing has come.
In a sense it almost seems ironic that his company was sold to a mainstream publishing group when you look at the roots of his publishing company, which was about escaping big media, but that only proves to me how far he took his vision. From small things indeed, big things have come, and I couldn't be happier for Ali and his team.