Can you imagine pulling off a total digital transformation and putting together a complex system of software together in just four months? That's precisely what Canada's Yellow Pages Group did. Here's how they pulled it off. http://bit.ly/1rfz2kb
One UMass professor had a vision for a class involving international students collaborating using cloud tools, and while it took some time for the technology to catch up with his idea, it finally did and he's running a class today involving students in the US, Ireland, Russia and Egypt -- and he's using a package of Microsoft tools to make it happen. Here's his story: http://bit.ly/1hSOIay
I came across a story the other day about a trend where some restaurants are banning picture taking. I actually couldn't think of a more short-sighted reaction to social media. These folks are acting as your brand ambassadors and broadcasting your business to the world. Who wouldn't want that? http://bit.ly/1hhM3Xw
Photo Credit: “Breville Fave Food Shot” by Breville USA. Used under CC 2.0 Attrbution license.
IBM has been trying to commercialize Watson since its coming out party on Jeopardy a few years ago, and this year at South by Southwest they built an application that put the technology to delicious use. http://bit.ly/1iV9dDm
When you're on center stage as the Russians are this week, it's essential to put your best forward, and let's face it, the Olympic hosts haven't done much to make friends and influence people with the world watching. http://goo.gl/5Fgffs
Photo Credit: mrgreen09 on Flickr. Used under CC 2.0 license.
Bruno Mars and Miley Cyrus know how to generate publicity, but the fact is with social media and a clever and creative team, you can generate some of your own buzz even without a record deal or highly paid publicity team. http://goo.gl/naVkQj
Photo Credit: Tiger Girl on Flickr. Used under CC 2.0 license.
Super Bowl ads are so 20th century Many brands will spend tens of millions of dollars on Sunday night to deliver an ad most of us will forget about by the next day. Really smart companies don't want to preach to their users in expensive ads. They want to talk to them online in social media and get them engaged and excited about their brands. http://bit.ly/1jBfLsu
Photo Credit: MTAPhotos on Flickr. Used under CC 2.0 license.
I've been meaning to play more with Storify, which lets you pull in various social and web elements into a conventional news story. I had an exchange last week on Twitter with several people including FCC CIO David Bray and I thought the conversation would be worth preserving. Here's my first real Storify story based on that:
When a PR pro named Justine Sacco posted a racist and generally offensive tweet last Friday, then got on a 12 hour plane ride to South Africa, she probably had no idea what was about to go down, but by the time she landed, she had been swept up by the power of the social internet and lost her job in the process. But businesses should not be scared by this, they should learn from it. http://bit.ly/1jElJd6
Every company struggles with the social media ROI question, but SAP built their social presence from the ground up with the idea of tying the effort to making sales, which after all is the ultimate goal of every company, isn't it? http://bit.ly/1cf1AB2