While the RIAA talks a good game in piracy court cases about protecting the income of artists, it turns in two high profile cases from the last couple of years, the industry kept the loot for anti-piracy campaigns and artists never saw a penny.
Even though cloud music services like Spotify and Pandora are attracting big audiences, it's not translating into big profits -- and record company greed might be the problem.
When a New York judge ruled against the music industry, jaws dropped everywhere, especially when he used the Digital Millenium Copyright Actagainst the record companies. Now that was sweet.
Bjork has pushed the creative envelope with her latest effort a concept album in the form an iPhone app, with each of the songs themselves individual apps. Whatever you think of her music, it's a very cool concept.
It amazes me how clueless the major record labels remain when it comes to the Internet when musicians like David Gray and Lady Gaga (and even and old timer like Sir Paul McCartney) get that the Internet is a strategic ally.
Once again, the major record labels have looked a gift horse in the mouth -- and spit in its face. When record companies squandered a chance to sell digital music via the new Google Music service, all I could do was throw up my hands in disgust and wonder if this industry was really interested in making money.
One of the great things about being a blogger is that when institutions like the record companies behave like idiots I have an outlet for pointing it out, and their reaction to the new Amazon storage service and music player was just another predictable case in point.
Can you think of an industry that deserves a bit of grief more than the record companies and their mouthpiece the RIAA? My latest post looks at their current problem, which stems from a decade old law suit accusing them of price fixing.
Ellen DeGeneres announced this week, she was starting a record label and her first signee would a 12 year old named Greyson Chance, whose claim to fame is he made this video of himself playing Lady Gaga's Paparazzi on the piano. Kid's got a pretty good voice, but so do a lot of kids, right?
Now this is where the old media-new media 1-2 punch comes into play.
Before he appeared on Ellen, according to published reports, 10,000 people had viewed his video. Not bad for a 12 year old, you might say and you would be right, but after he appeared there, the number shot up to over 30 million views.
That's astounding traction, enough so that Ellen was willing to take that new media star, who got a push on old media and sign him to an old fashioned recording contract.
Sometimes people get lucky and things go viral. Nobody knows the magic formula or it wouldn't be the internet equivalent of catching lightning in a bottle, but one thing is certain. If you get the power of old media--in this case a popular TV talk show host--and you mix it with new media on YouTube, and it all goes right, you could really be an overnight sensation.
Record companies aren't big money opportunities they were in the 70s and 80s, but when you set one up with Ellen's star power, the reach of her TV show (and now her American Idol gig), you suddenly have a very powerful media cocktail.