Anyone who sells to consumers knows that it's a different game these days. Consumers talk to one another. They don't like to be preached to or interrupted and they make more informed purchasing decisions, often bypassing sales altogether, but the same dynamic is in play for business buyers too. And B2B vendors better be paying attention. http://bit.ly/1c6Tqy5
It would seem that the best way to learn from your users about their needs would be to simply ask them, but experts suggest that people might have a hard time articulating what they need --or not even understand it. That's why it's better to watch them work, then build apps that improve that process. http://bit.ly/1cf6YW2
When companies think about transforming the way they do business to take advantage of mobile, social and the cloud; it can be an intimidating process, but Avanade has developed a methodology to help customers get to where they need to go slowly, helping them to create new tools that change the way they do business and interact with their customers. http://bit.ly/17INgVM
When you think of consumerization, you probably think it's employee-driven, but that isn't always the case. Sometimes it's driven by a forward thinking CIO --and when you start to change the way you do business, people are often threatened even when the change is clearly for the better. That's why you need to find ways to manage the people problem. http://bit.ly/1bauHsh
ard to believe, but five years ago today Apple launched the App Store, and with it changed the face of IT as we knew it, ushering in the BYOD and consumerization trends and altering user expectations forever.
When San Francisco Giants CIO Bill Schlough spoke at the E2 Conference last week, he not only showed off his two World Series rings, he talked about how a small IT shop like his can offer business-centered IT with an eye squarely on serving the consumer.
Schneider Electric is a worldwide organization with over 140,000 employees, and it very likely faced many of the problems you do in terms of trying to control use of unauthorized consumer file sharing and collaboration apps, while implementing a BYOD program and trying to encourage employees to go mobile. Here's how it attacked the problem.