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Conventional wisdom says if you get the eyeballs in sufficient numbers, the revenue will come from ads, but maybe social networks need to look at it another way. The value of their networks is not in the ability to serve ads, but in the data they are collecting, and the one that finds a way to package the data could be a big winner.
Read my full commentary on Internet Evolution.
Photo by by socialmediahq on Flickr. Used under Creative Commons License.
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The one truly great business born of the web is Google, and not their self-driving cars and the other nonsense that accounts for zero percent of their income. It’s putting small, self-serve ads beside their search results. You and I create those search results with our behavior online, but not directly on Google.
Posted by: Randy Joseph | October 19, 2012 at 06:57 AM