Conventional wisdom says if you get the eyeballs in sufficient numbers, the revenue will come from ads, but maybe social networks need to look at it another way. The value of their networks is not in the ability to serve ads, but in the data they are collecting, and the one that finds a way to package the data could be a big winner.
Read my full commentary on Internet Evolution.
Photo by by socialmediahq on Flickr. Used under Creative Commons License.