Image by Search Engine People Blog via Flickr
I've been spending the morning studying my Google Analytics statistics today and I've found some interesting data. Bear in mind this is a small blog, written for my own pleasure and as a professional outlet. It may be hard to draw any hard and fast conclusions from my data, but there are clearly some very interesting patterns in place here.
Social Media View
For starters, social media sites like Twitter and Facebook don't buy me much. I spend a lot of time on these sites partly because I enjoy the interactions, partly because I get a lot of good information from my trusted social network and partly because I hope to drive traffic to my various properties. But judging from my social media stats I'm not sure I'm getting much of a traffic lift if that's one of my goals.
For the last month, my organic traffic directly from Twitter and Facebook was:
Twitter: 58 visits, Facebook: 53 visits
One thing to keep in mind is this: it's not clear to me if Google Analytics does a good job of tracking traffic from social media sites, which might come from many sources such as HootSuite or TweetDeck, or one of the myriad of tools out there, but on its face it's not generating a ton of traffic, that's for sure.
Search View
Search also tells an interesting story. For those who think Bing is challenging Google in any real way, if my stats are indication, it's just not even close. For the last month, my stats read as follows:
Google: 7,867 visits, Bing: 148 visits
Bing is barely registering. Oh, you want throw Yahoo! to be fair. I got 171 visits from Yahoo!
I'm not a big numbers guy, but as a blogger I'm obsessed with my traffic numbers. I study them and fret over them. One thing is clear, Google generates the vast amount of traffic to this blog, which means as a publisher I'm dependent on them, which for me (and I'm sure many others) is not a very comfortable feeling.
Where does your traffic come from? Leave a comment and let me know.
