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Tish Grier

Great post, Ron. This is very different from the "social media zombie" thing I wrote about last week--and, oddly, many soc. media "consultants" fall into the zombie category. But you can tell that by their work...

I agree w/you and others who commented on her post that Dawn's criteia's just a bit too hard-and-fast for an industry that's just starting to get some traction. I was in NYC this week at a social media conference, talking with people who work at large marketing/pr firms, and how even experienced social media people have a very difficult time managing client expectations for social media.

And I know from my own experience that there are far more failures than there are successes--for many, many reasons. To say that you can know a good consultant by their successes, at this point, is wildly premature.

Not to mention that ROI figures and other metrics are still being hashed out.

So, your conclusion is spot on! thanks!

online soccer games

The only rule is not hurt anyone, share, have a good time, and that's it

Adria Richards

Ron,

I agree with this too! I saw someone saying they were a "Social Media Scientist" and I found that strange to actually claim an educational degree with social networking.

I just posted a video where I pointed out a good starting point in picking a social media consultant is to Google their full name and company name. Based on what you find, it will give you a good idea of their content, techniques and abilities.

YouTube Video
How to pick social media and marketing people based on their google results
http://www.youtube.com/watch?v=yDz9IxWsAWA

If you say you are a "Social Media Expert", hold a few classes about Twitter, LinkedIN, Facebook and then ask all your attendees to follow you, that's not the same as your peers following you.

Morriss Partee

Ron, your stat about 11 percent of all adults must actually be something like 11 percent of ONLINE adults.

Ron Miller

Good catch, Morris. You are exactly right. It's 11 percent of ONLINE adults. I stand corrected.

Ron

Jordan 1

I'd like to share your beautiful blog! But the way I feel is weak! Would like to have the person help me

bob jain

great blog!

Web Development Company India

I just posted a video where I pointed out a good starting point in picking a social media consultant is to Google their full name and company name. Based on what you find, it will give you a good idea of their content, techniques and abilities.

Eric Snyder

Following proper social media etiquette is very important on the social media networks. Communication is very important on the social networks; especially communication that respects the etiquette of the system. However, that communication on the social networks is dictated by a few tenants that every user must follow or risk the possibility of ignored or banned from the social media networks.

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