Image by luc legay via Flickr
It's easy to think that because I use Twitter every day and I'm completely immersed in social media that so is just about everyone else, but it's just not so, In fact, a recent Pew Research Center study found that only 11 percent of all adults are using Twitter or a similar service up from 9 percent in November and 6 percent in May.
Are There Really Rules?
Chris Brogan, the crown prince of social media posted a link on Twitter the other day to a blog post on WebWorker Daily where writer Dawn Foster tried to define who would make a good social media consultant. Chris was skeptical about the writer's criteria.
The fact is that Foster is right that lots of people are calling themselves social media consultants these days, and buyers should be beware, but I also agree with Brogan and wonder how she is so convinced that her set of criteria is the right one. It's just too early in the game to be making up firm rules on how to go about any of this in my view.
Be Skeptical of People Who Are Convinced
I'm always skeptical when I see posts (and there are many) where people tell the reader the rules of using social media. Sure, there are techniques you probably want to avoid (like spamming people or only using social media as a promotional tool), but beyond that we are still very much in the experimental early adopter phase (especially if you believe that only one in 10 of us are even using Twitter as the Pew survey shows).
The only thing you have to keep in mind is the social part of the social networking. It's about getting to know people and give and take. Beyond that, don't let anyone tell you how to use Twitter or Facebook or any other social media tool. Sure, they can make educated suggestions, but this whole area is still very much evolving and it annoys me when people start dictating there are rights and wrongs when it's simply too early in the game to say that with anything approaching conviction