Link: Track Your Company's Vital Stats with Dashboard Software - BusinessWeek Small Biz
I just published an article for BusinessWeek Small Biz on using dashboard technology for small business. Dashboards give you an at-a-glance, graphical view of your company's vital statistics. It can be useful for any size business, but especially small businesses, which need to assess the current state of the business quickly without tying up too many resources in the process. Most small businesses will probably use a package like NetSuite or Salesforce.com, depending on their needs and the types of information they need to track.
I spoke to a couple of small business owners: one using Salesforce.com and the other NetSuite. I also spoke to a company that rolled its own dashboard software to meet its unique data requirements (see the sidebar article). Finally, I spoke to Boris Evelson, a Forrester analyst who covers dashboard software to get his view on the industry.
very informative its always good to have all your main KPIs on a dashboard keep on writing
Posted by: marketing mix | November 17, 2008 at 02:42 PM