In a week in which so many journalists have been laid off at traditional newspapers, it seems more than appropriate (and perhaps a bit ironic) that my EContent article, The New Journalism, It's Audience Participation Time (requires subscription or payment to view online), was published in EContent Magazine.
The article looks at the changing face of traditional journalism, a change that many traditional media companies have been slow to acknowledge. I write in my introduction:
The 20th-century notion of a journalist acting as a professional surrogate for his or her readers and helping them understand the nature of a story is, well, so last century. Today, audiences want to be involved in the process. That means that they want to select the news source and maybe even help in the production of a story (or at least participate
in a conversation about it).
I spoke to a number of people for this article including Steve Johnson who runs a hyperlocal site called Outside.in, Christopher Grotke and Lisa LePage, who run ibrattleboro.com, a site that goes back to the earliest days of the community journalism movement. Terry Heaton, VP of Media 2.0 at Audience Research & Development, a firm that advises traditional media companies and who writes about the changing face of media, Mark Glaser, a journalist who writes the MediaShift blog and Scott Karp,who runs a burgeoning site called Publish2.
A sidebar looks at the Dallas Morning News, which has teamed with Small World Labs to build a community journalism site called Neighborsgo.com. The purpose of the site is not only to generate revenue for the DMN, but the site also drives some content on the traditional news outlets.