Extreme Tech's Jim Lynch has a nice little tidbit today on a possible Apple eBook Reader. Lynch thinks Apple CEO gave away a big hint in a recent NYT interview and he writes it makes a lot of sense because while the iTunes store sells audio books, it has no eBook presence and a reader would provide a way to sell or rent ebooks.
Call me skeptical, but Sony came out with a very nice eBook reader last year called the Sony Reader and so far as I know it hasn't done much. You certainly don't see a Sony Reader everywhere you go as you do the iPod, for instance. I'm not sure it will mean much if Apple comes out with its own reader. I don't really see any reason it would be any more successful than any other eBook Reader device out there. Just because it has the Apple name doesn't guarantee success.
It would seem a more reasonable course of action would be to develop an eBook application for the iPod Touch/iPhone (a possibility Lynch raises in his article but dismisses), which have large enough screens to allow you to read at least somewhat comfortably. It seems like every time someone comes out with a new eBook reader, everyone gets hyped about it, but whether this rumor turns out to be true or not, I'm not holding my breath that this would finally be the eBook's killer device. I'm not sure there ever will be one because I think the people out there who are still reading prefer paper.