Scott Fulton posts in a recent Beta News article that HBO Chief Technology Officer Bob Zitter has suggested if Digital Rights Management (DRM) were called something else, it might be more palatable to consumers.
In Zitter's view apparently, the problem isn't with DRM itself or the fact that consumers don't want constraints placed on their ability to use the content in different ways, it's simply a public relations problem. According the the Beta News article, he thinks if we change the name to "Digital Consumer Enablement," consumers would be more comfortable with digital content controls (whatever you call them).
I'm not sure that 'Enablement' is even a real word, but what does it matter? This is a laughable idea. (If you're not familiar with DRM, see my recent ElectronicHouse.com article on Five Questions about Digital Rights Management.)
Someone should tell Mr. Zitter people don't like DRM because it restricts their ability to use content. It has nothing to do whatsoever with the name. But in the spirit of Mr Zitter's idea, I think we should all come up with a new name for Digital Rights Management. Here are my ideas:
Constrain Consumer Use
Digital Media Controls
I think my ideas express more accurately the true purpose of DRM far more than Mr. Zitter's. Now it's your turn. Any ideas on a new name for DRM?