MoneyWatch is reporting on a new deal by Cox Cable with Disney to disable the fast-forward buttons in content it provides for on-demand viewers. (Found originally on Slashdot.)
One of the joys of cable on-demand programming and having a digital video recorder (DVR) is the ability to skip commercials by fast-forwarding through them (or not seeing them at all). If Cox insists on adding commercials to the on-demand experience they are in essence killing one of the reasons people turn to on-demand viewing in the first place.
While you would still have the convenience of watching whenever you wanted, you would still be subjected to commercials for your trouble. Frankly, I would rather pay a small fee to watch the program without commercials and my guess is if Cox is setting a precedent with this deal, we may be witnessing the beginning of the end of on-demand viewing for anything other than fee-based movies.