So Google is launching its personalized home page with the name "iGoogle." My first thought is this is a huge marketing blunder on Google's part. It has among the most recognized brand names in the world. Why would it ever mess with it?
What's worse, it makes Google sound like an Apple wannabe, almost pathetic, which is not how I view one of the most powerful technology companies on the planet. Earlier this year when Apple announced the iPhone and immediately ran into trouble with Cisco over the name, I asked some brand experts about the whole "i" designation.
Most agreed with Giannina Granata Silverman, who runs Rocket Ranch Design and Advertising in Seattle, and says she never felt the i-naming strategy was all that original. It wasn't, but it worked for Apple, so why continue it when as Granata-Silverman says, it ain't exactly original and borders on cliché
Google is loaded with smart people. There is little doubt about that, but I can't help but thinking somebody is making a big mistake with this naming strategy. Time will tell if I'm the only one who thinks it's a stupid name, or if it's another stroke of genius from the folks at Google, er iGoogle, whatever.
No you are not the only one who thinks igoogle is a stupid name. I thinke it is a stupid name and home page.
Posted by: Lisa | August 02, 2007 at 07:45 PM
Call me stubborn but I will never use iGoogle homepage simply because it has such a stupid name. I've always hated the barrage of "i" products from Apple and hate it even more that Google is using it. Yes, it's very stupid.
Posted by: joe | September 03, 2008 at 02:16 PM
The first time "iGoogle" opened on my browser, my only thoughts were WTF?! What were you thinking google?! I think its a terrible idea.
Posted by: Rob | January 11, 2010 at 10:27 PM
I also think it sucks!
Don't make my choices for me!
Posted by: John | February 10, 2011 at 06:30 AM