So Google is launching its personalized home page with the name "iGoogle." My first thought is this is a huge marketing blunder on Google's part. It has among the most recognized brand names in the world. Why would it ever mess with it?
What's worse, it makes Google sound like an Apple wannabe, almost pathetic, which is not how I view one of the most powerful technology companies on the planet. Earlier this year when Apple announced the iPhone and immediately ran into trouble with Cisco over the name, I asked some brand experts about the whole "i" designation.
Most agreed with Giannina Granata Silverman, who runs Rocket Ranch Design and Advertising in Seattle, and says she never felt the i-naming strategy was all that original. It wasn't, but it worked for Apple, so why continue it when as Granata-Silverman says, it ain't exactly original and borders on cliché
Google is loaded with smart people. There is little doubt about that, but I can't help but thinking somebody is making a big mistake with this naming strategy. Time will tell if I'm the only one who thinks it's a stupid name, or if it's another stroke of genius from the folks at Google, er iGoogle, whatever.